Marketing

Educate and connect
with our customers

What we do

Our teams develop, create and distribute advertising, marketing materials, digital content, consumer information and research to our customers, shareholders and employees.

#1

among large banks in the 2014 American Customer Satisfaction Index

Did you know?

Our work helps build
relationships with
half of U.S. households.

How we’re organized

Our Marketing & Communications teams are organized around internal and external audiences.

Brand and corporate marketing

Tell our story and bring the firm's brand to life through traditional and digital advertising, content marketing, social media marketing, sports and entertainment sponsorships, and community events.

External communications

Give our brand a human voice through media, community partnerships, and conversations with our clients, customers and others on our 40+ social media channels.

Internal communications

Ensure our 240,000 employees are informed and inspired through events, executive town halls, employee recognition programs, newsletters and the firm's intranet.

Marketing analytics and research

Analyze data and consumer insights to optimize campaign execution or new business development.

Opportunities

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News and insights

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